四、明星代言问题
On the Celebrity Spokesperson
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars’ endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
五、关于选秀节目
Over the past couple of years, a variety of talent shows have emerged on TV channels across the nation, from Super Girls to Happy Boys and so forth. This type of entertainment program is intensely popular, especially among young adults and has produced profound impacts on their studies and life.
There are a couple of reasons behind the tide. To start with, young folks need role models to learn from. So many of them are crazy for contestants participating in these programs. This gives rise to the increasing emergence of these shows because TV networks naturally need to cater to young audiences. Plus, thanks to economic and political reforms carried out by the government, this crop of young generation have more freedom and desire to express and showcase themselves. Therefore, a growing number of young people desire to get involved in these shows.
This is a divisive topic. On my personal level, the talent show is a superb means of relaxing and amusing and can hugely relieve our strains. As college students, however, we could not afford to indulge in them and should be aware of the utmost importance of studies.
六、食品安全问题
On the Food Security
Over the past couple of years, several cases of the food scandal have been disclosed on various media. The problem of food security has become a hot button across society. The prevalence of food insecurity has greatly impacted public health, which the government could not afford to ignore, according to the online edition of the People Daily.
There are a couple of driving forces, I would argue, behind this undesirable tide. First, in the course of the rapid economic evolution, we ignore moral education, giving rise to the rising rate of the problem. More importantly, the lack of adequate regulation and punishment on those illegal producers enforces the trend.
As Confucius instructed, it is better late than never. Prompt and strict measures should be taken to turn back this evil trend. The government should launch a massive moral campaign to educate all citizens and draw up tougher laws to crack down on those irresponsible corporations and prohibit them from entering the food industry again. I am firmly convinced that through our combined efforts we are bound to enjoy more risk-free foods in the days ahead.
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